whatoh
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smrynlds:

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culturedisco:

Albrecht Dürer Selfie Super Star.
He is known by the watercolour of the “Hare” by almost every child. Albrecht Dürer. He lived at the dawn of the Renaissance in Nuremberg. Characterized by the departure from the Middle Ages to modern times, the forthcoming Reformation movement and social, political, artistic, scientific and technical innovation. He was not only an exceptionally gifted artist, but also a pioneer in what we today call marketing.
In his art he digressed from prevailing woodcut and produced his works in large numbers with the help of a still very young book printing industry.
Thematically Dürer triggered old traditions. He no longer referred only to religious content, such as the popular Mary representations or end time dramas, but also secular and contemporary themes.
From the beginning, he consciously built distribution channels for his numberless prints across a large geographic area. He even sold prints to finance his travels. Besides his wife and mother, selling his prints in the surrounding towns, he contracted commission agents and colporteurs beyond the city limits of Nuremberg in addition to his own sale of his works.
In Venice, in 1506, the first process about authorship and copyright was initiated. Marcantonio Raimondi copied approximately 70 works including Dürer’s signature. Raimondi was, however, convicted only for the unauthorized use of Dürer’s signature, not for copying the works themselves. Thereupon Dürer obtained by Emperor Maximilian I. an imperial privilege, the so-called “reprinted privilege,” in 1511. Only he himself was allowed to copy his works and to provide them with his signature. Branding and brand protection in a similar way as we know it nowadays was born. With his signature Dürer ensured the high quality of his prints, which was not guaranteed with pirated copies.
Interestingly enough, Dürer was also a pioneer of the famous “Selfie”, those self-portraits spreading across social media platforms from being posted, emailed, tweeted.
The nature of the Selfie works fundamentally different than artists’ self-portraits from earlier ages. For thousands of years people have made pictures of other people and themselves. The portrayed was mainly represented in his or her social function, not as an individual. The quintessence of what distinguishes us from others, our own individuality, had not been of interest at the time. Material and status ruled. Facial features, nuances in the eyes and gestures have not been considered worth recording. An evolution that has become popular with the Renaissance.
In this light Dürer’s self-portraits were a striking exception to the rule and could be considered a fore-runner of the Selfie. In the long hair, the messiah-like face we see how the painter regarded himself. A figure that could not be observed in the eyes of society. Dürer painted himself as an individual, not as a painter. The picture was not meant to explain what he did as a member of society. Moreover he preferred at times to depict himself wearing a fashionable hat or dressed in the finest cloth. His self-portraits made ​​the brand Dürer a hit: It was these self-portraits which accounted for many orders from collectors. For who was capable of such a view of himself, so thought the public, must have the capability to see something special in a model and transfer this onto the canvas.
Thus Dürer’s self-portrait has quite a bit in common with the modern Selfie as in both we see the will of someone represented to project something onto him- or herself, to him- or herself on a stage, so to speak.
Since digital photography the way we see and depict ourselves has become more flexible. The result is instantly visible, and one can delete pictures immediately and repeat the process to approximate the aspirational image one has in mind.
With the proliferation of smartphones every moment in life can be saved and shared at any point in time. At any given moment we are able to project an image of ourselves and share it with the world, whether we are on vacation at the beach, in a museum in front of our favorite piece of art, you name it. The Selfie makes our life a constant self-marketing campaign. Who ever posts a Selfie of him- or herself cannot deny that he or she has had a certain motivation in mind. Dürer was early to recognise the power of the Selfie. And he surely would smile at us having regonised it for ourselves too, over 500 years later.
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thisistheverge:

Patrick Stewart does the ALS Ice Bucket Challenge the right way Perfect
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jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
jussericmatthew:

…bigger than Rap.
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1924us:

bread and butter
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nevver:

Milton H. Greene
nevver:

Milton H. Greene
nevver:

Milton H. Greene
nevver:

Milton H. Greene
nevver:

Milton H. Greene
nevver:

Milton H. Greene
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lehroi:

Ellen Gallagher'Untitled', 2013.